Sports are Culture Entertainment Love Talent Experience Memories .
Leading sports marketing agency.
Our Talent
Since 2023
Didi Sports, founded in 2023, stands out as a leading agency in marketing services for athletes in digital marketing and social media. Led by Daniella Durán, winner of the Emmy Awards, it focuses on connecting athletes with clients, brands, and associations in the United States and Latin America, participating in prominent campaigns worldwide.
Our Services
We partner with the best music producers and entertainment agencies to take sports to the next level.
Our athletes are evaluated nationally and internationally as the best in the world, not only in sports but also in their personal, work, and social marketing environments. Their social networks attract attention with their outstanding brands, creating a synergy where our clients always find and achieve their goals.
Recognized athletes worldwide, highlighting their qualities and diverse talents and promotions on their various social media platforms.
The music world is constantly evolving, which is why artists are increasingly closer to athletic talent. Record labels promote their singers through our athletes.
SPECIAL EVENTS
Didi Sports provided comprehensive management of more than 14 suites throughout the tournament, coordinating the attendance of celebrities, influencers, artists, and prominent sports figures.
For two consecutive years, Didi Sports took athletes, celebrities, and influencers to enjoy exclusive experiences at the Mexican and Miami Grand Prix, arranging VIP access, paddock access, and hospitality in partnership with brands such as Red Bull Racing and Williams Racing
Didi Sports fostered the intersection of sports, music, and culture through its participation in events such as the 2024 Latin Billboard Awards
At the Olé Summit Soccer 2025, we coordinated the participation of talented individuals in panels, discussions, and events that brought together leading figures in soccer.
CAMPAÑAS
Didi Sports was chosen to lead Powerade's campaign during the World Cup; we developed a campaign focused on conveying the values of hard work, discipline, and resilience that define both the athletes and the brand
We developed the official campaign leading up to the 2026 FIFA World Cup™ in partnership with McDonald’s and Panini, connecting with the soccer community through the tradition of collecting and trading stickers.
Our Allies
